This coming weekend Albuquerque will be hosting the second annual SOMOS ABQ celebration spanning eight blocks of Downtown ABQ.
SOMOS is an annual creative showcase and celebration of local arts, music, food, beer and local businesses.
“The collaboration that is bringing SOMOS to life sets us apart (from other festivals),” said Kristelle Siarza, a representative from SOMOS.
The Downtown celebration will take place on Saturday, Aug. 25, 2018 from 4 p.m. to 10 p.m.
Music is at center stage for SOMOS. This year’s event will include four stages that highlight both local acts and international headliners. The headliners of the event are NGHTMRE, representing the electronic genre, hip-hop recording artist Jay Electronica, and singer-songwriter Andrew McMahon. The local acts include Robbie Jude, Fad Vandals, Lindy Vision and more.
“SOMOS aims to generate a meaningful boost for the urban business economy and increased connection for the larger community,” Siarza said.
The New Mexico Brewers Guild Beer Garden and the Yelp Food Garden give attendees the chance to immerse themselves in local Albuquerque flavors between acts.
The beer garden will include Bosque Brewing Co., Tractor Brewing Co. and more for guests of legal drinking age to enjoy. Urban Hot Dog Co., Crepeology and My Sweet Basil will be just a few of the vendors featured in the food garden.
SOMOS plans to improve the experience with a more secure perimeter, sped up gate entry and, most importantly, an even more enhanced guest experience, Siarza said.
“We are also hoping for a larger turnout and an even brighter celebration than our inaugural event,” Siarza said.
Albuquerque's art community will also have representation at the celebration. More than ten local artists will collaborate to create immersive art installations to enhance the Downtown experience.
The Arts Culture Tech Boulevard will feature large-scale immersive art installations, participatory arts and tech making activities, Siarza said.
There will also be a marketplace on-site that will feature vendors of local arts, design, craft, and clothing, snuggled in-between local Downtown brick and mortar businesses.
SOMOS aims to make their celebration accessible to as many people as possible, Siarza said. Tickets range from $10 to $12.50 when you buy general admission tickets in advance, and $15 day of the event. Children 12 and under are free of charge. Tickets can be purchased at SOMOSABQ.com.
Siarza said SOMOS is a vision conceived by young professionals to illuminate the beauty and brilliance of Albuquerque.
Shayla Cunico is the culture editor for the Daily Lobo. She can be contacted at firstname.lastname@example.org or on Twitter @ShaylaCunico.