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Mayor amps up bike safety campaign

Last updated: 03/22/10 12:55am

Mayor Richard Berry recently got on board with a new bike safety campaign that aims to help drivers see the road from a bicyclist’s point of view.

The campaign, called “Easy to Miss,” includes a Web site, a billboard and displays at malls and the airport — all to raise drivers’ awareness of bikers. e site includes the top ten things that drivers should know about bicyclists. According to the site, over 100 people are killed each year in Albuquerque from accidents.

Chris Ramirez, City of Albuquerque communications director, said he hopes the campaign will decrease bike accidents
and increase motorists’ awareness of bikers.

“We know that bicyclists can be easy to miss, as we’ve seen from tragic results when motorists miss a bicyclist on the street,” he said.

The campaign began after Heather Reu – avid cyclist and mother – died after being hit by a car last June, said Bart Cleveland, creative director of McKee Wallwork Cleveland, a local marketing company. A friend of Reu, who works at the company, rst came up with the idea for the campaign, Cleveland said.

“It was just a very sad story,” he said. “She was a mother of four young children, very involved with her community and church. It was a tragedy.”

Cleveland said that his company has recently partnered with the mayor to decrease future tragic bike accidents.

The billboard can be seen by drivers going south on I-25 by the west I-40 exit. Cleveland said the billboard has a picture of a biker on it and is designed to show how easily drivers can miss bikers. “You don’t see the bicyclist until you get at a certain angle of the board and then all of the sudden it appears,” he said.

Cleveland said he is also working on getting more displays with information set up around the city, in addition to the ones at the Albuquerque International Sunport and Cottonwood and Coronado malls.

Alyssa Martinez, UNM Lobo Cycling Team member, said she uses her bike to get to school and train with her team. She said she sometimes feels unsafe on streets in Albuquerque. “I do not feel comfortable riding on the west side at all,” she said. “My parents live out there and I will not ride on Coors (Boulevard).”

Martinez said drivers should always be alert and on the look out for cyclists, especially in the University area.

“I think drivers should have more patience with bicyclists,” she said. “Sometimes you get people who think we’re a nuisance and it’s kind of unfortunate, but I think that we could work together.”

Ramirez said the mayor is making an e ort to increase bike lanes throughout the city as a part of the campaign.

He said Dr. Martin Luther King Jr. Avenue is currently under construction to accommodate bike lanes. “Mayor Berry sees this as a quality of life issue,” Ramirez said. “He believes that our residents deserve to have a safe place to bike.”

Ramirez said that the Web site — EasyToMiss.org — answers drivers’ questions about what bicyclists are allowed to do on the road. One tip from the site tells drivers to “maintain a minimum distance of ve feet when passing a bicyclist.”

Published March 22, 2010 in News

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20 comments



killie42

March 22, 2010 at 7:35 AM
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I’m glad to see the Mayor is on board to a certain degree. Now let’s see if we can get all drivers to respect bicyclists.


FT

March 22, 2010 at 8:48 AM
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Here’s a problem in Corrales. Bicyclists have their own path along Loma Larga yet they will oftentimes ride four abreast into the auto road and even when there’s just one bike they often ride off the bike trail. Cars have to move across the center line to avoid bikes jeopardizing the safety of auto drivers. They don’t pay a bike license fee, they have their own path, yet they insist on driving in the car’s road. Even with heavy traffic, you’ll see bikes riding off their path. They have a great deal of responsibility in this problem as well. If I drive on the bike path I get a ticket and if I run a red light, I get a ticket.


Juan Carlos Holmes

March 22, 2010 at 1:53 PM
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What would be nice is if the bicyclists would respect the drivers… and the law. The numbers are somewhat vague because of under-reporting of non-fatal bicycle accidents and because of political pressure from bicycle groups, but in your average metropolitan area between 65% and 90% of all wrecks between a bicycle and a driver are the fault of the person riding the bike. Insurance companies put the number somewhere around 75%. The reason for this is quite simple; most bicyclists do not follow the laws, and then blame the drivers for their mistakes.

I should state for the record, I do not ride a bike (indeed, I don’t actually know how), and I rarely drive. I am a habitual pedestrian when I can be.

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Cycling is an excellent and healthy mode of transportation, but like any other vehicle, bicycles are regulated by safety laws. New Mexico and Albuquerque have nearly identically-worded laws regarding the rights and responsibilities of bicyclists (NMSA 66-3-701 through 66-3-707 and Albuquerque ordinances 8-3-3-1 through 8-3-3-24 contain most of these). Among the laws frequently broken by bicyclists:

-Running stop signs and red lights: Walk along any stretch of “Bicycle Boulevard” on any given day, and you MIGHT see one cyclist actually stop at a stop sign. The vast majority will run right through, and if a driver or pedestrian comments on it (even if that driver or pedestrian is nearly hit by the cyclist) the response from the bicyclist is frequently rather hostile.
-Riding too far from the right curb: This is more common along residential streets than it is on major roads, but the law is clear that cyclists need be as close to the right side of the road as practical.
-Riding up along the right side of a stopped vehicle in absence of a dedicated and independently-striped bicycle lane: At any stop sign or light, bicyclists are required to wait in turn, and not try to cut the line.
-Riding too many abreast: On residential streets, it is legal to ride two abreast; on any other streets, bicyclists must ride single file.
-Lack of proper equipment: All bicycles operating at night MUST have a front light visible from a minimum distance of 500 feet, and a rear red reflector visible from 50-300 feet or rear red light visible from 500 feet. All bicycles are required to have a bell or horn (but never a siren or whistle) audible at 100 feet. All bicycles are required to have brakes.
Leaving bicycle lanes where they exist: When a bicycle lane exists, cyclists are required to remain in the lane unless preparing to make a left or U-turn or passing a slower cyclist.
-Riding against the flow of traffic: This is common, and illegal. Though a lot of people have been taught that they want to do this to see the traffic, the law requires cyclists to travel in the same direction as the traffic.
-Riding on sidewalks: This portion of the law is actually a bit unclear. On residential streets, it is definitively illegal. On major roads, the cyclists may ride on the sidewalk if they feel that the road is unsafe, but (and this is the part frequently ignored) they must yield to pedestrians.

There are plenty of laws regulating driver conduct in relation to bicyclists, but, on the whole, these are not the ones being broken. APD is of no help; they seem either unable or unwilling to enforce traffic laws on bicyclists. An (admittedly cursory) perusal of public records I made a few months ago shows that on the stretch of road(s) known as “Bicycle Boulevard”, not a single bicyclist has been pulled over. I even had a Sergeant in charge of a speed trap on Columbia and Silver tell me when I inquired that they were specifically ignoring bicyclists and concentrating on drivers. Sooner or later, a ticketed driver is going to file an equal-protection suit against the city… and win.

Quite frankly, I am offended by how much tax-payer money is spent on “Share the Road” campaigns aimed at drivers and pretty purple signs. I would not object to any of this if drivers and cyclists were receiving equal-treatment under the law, but this is demonstrably not the case.


Juan Carlos Holmes

March 22, 2010 at 1:54 PM
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Ok, honestly, not sure how that strike-through formatting occurred above…

Seriously, dailylobo.com, what the hell?


David

March 22, 2010 at 2:55 PM
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Well said Mr. Holmes:

In my experience those in bicycles fequently and egregiously ignore safety laws. My favorite is the “I’ll pull up right beside a car on the right”. That is NERVE wracking if you are a driver-and incredibly stupid. While I agree that there drivers need to be aware of those on bikes, I think it is extremely important for bikers to recognize that “share the road” goes BOTH WAYS. Unfortunately, in my experience many cyclists appear to believe that “share the road” places the entire onus on the drivers-who are expected to give way under all circumstances to the cyclist-even when they are in clear violation of the law.


psycling thru

March 22, 2010 at 3:35 PM
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Thanks for the knowledge Juan Carlos. In my opinion we should change those bogus laws and make it illegal for people to drive cars unless you are handicapped. Instead of a few routes designated for bikes, Albuquerque should have only a few routes designated for cars, a few more for trucks, with no bikes allowed. Give the rest of the streets to the bikes, put barricades restricting motor vehicle access. Bicyclists are using their bodies and a simple, non-polluting machine to get around town, taking up minimal space, making minimal noise and a minimal impact to our environment and roads while getting exercise. Bicyclists at fault? Ha Ha, so far from the Truth.

Quite frankly, I am offended by how much tax-payer money is spent on road improvement projects to improve roads damaged by heavy cars and trucks that continue to pollute the air we breathe and keep people super stressed and disconnected with the world we live. Psycle thru abq to Utopia. PAZ


docsavage

March 22, 2010 at 3:41 PM
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A modest proposal:

All bicycles should:

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a) weigh 2000 pounds
b) be encased in steel
c) run on internal combustion

Can’t miss ‘em now!


Opus the Poet

March 22, 2010 at 3:41 PM
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David and JC Holmes, 2 points. First you SEE the cyclists not following the laws, most of the ones obeying the laws you ignore, it’s called selective vision.

Second, traffic laws are meant to control behaviour in people in control of multi-ton killing machines, with the latest models being the worst in history, not only are they a deadly danger to everyone not in a car, they are deadly to people in cars that aren’t as strong. If you don’t believe me there was a video done by the IIHWS that shows a 2009 Malibu driving through a 1959 Impala at 35 MPH, that used to be available on YouTube, but was withdrawn supposedly over copyright but really because it showed how dangerous new cars are to everybody not driving one. So get it straight, cars are killing machines unless guided by a safe, sane, sober individual who is paying attention to the road and everything on it. By comparison a bicycle is about as life-threatening as the UNM defensive line. Sure it would hurt like heck to have them hit you, but getting killed is unlikely. On the other hand if a car going just 30 MPH hits you as a cyclist or pedestrian you have a 50% chance of leaving in a body bag. And just how often do cars go that slow outside of a school zone.


slowhike

March 22, 2010 at 4:21 PM
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Good ideas, bike safety needs to be improved. If you drive a bike in Abq. and there’s no bike lane- you are taking your life in your hands every time. It’s nice to have a campaign to recognize bicyclers, but your best defense is a good offense. never expect a car to do what they are supposed to do, never expect a traffic light to “protect you” and never expect a traffic sign to protect you. Protect your self- it’s the surest way.


Juan Carlos Holmes

March 22, 2010 at 8:15 PM
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Opus;

Please re-read my post. I’m a habitual pedestrian. It’s not selective vision. It’s years of experience, and, well… STATISTICS. I have literally decades of data backing me up. The majority of cyclists are not following the laws, and when asked about it, its also clear that the majority of them are also ignorant of them. Is a car potentially dangerous? Of course. Is a driver at fault when driving on a street and is hit by a cyclist who runs a two-way stop sign? No. All accident statistics available bear out my claims that it is a large number of cyclists who are putting themselves and others in danger.

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When crossing a road (particularly in daylight), I rarely find myself terribly concerned about cars. They are watching for me and are aware of my presence. I nearly get run over by cyclists at least twice a week, and unlike the drivers (who are almost universally apologetic when making this error), more than three-fourths of the cyclists are quite offended that I’m daring to cross the street or use the sidewalk.

As for Psychling Thru, I shant repeat the demonstrably correct information that I have already presented. His/her “Truth” is far from factual, and while I will not argue the obvious difference in environmental impact from the two modes of transportation, you seem to have missed the obvious flaws in your proposal, ranging from distance equations to a complete upheaval of our entire economy and almost totalitarian mandate in order to satisfy a particularly small percentage of our population.


Bike Pirate

March 22, 2010 at 9:00 PM
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Driver’s Education, in many parts of the United States, does not instruct drivers adequately about proper motorist-bicyclist conduct. Both users of the public roadway have certain rules that they are compelled to follow, but lack of proper education, lack of experience, and simply the weaknesses of impatience or stupidity; disrupt our carefully crafted safety system.

The rules of the road are designed so that each driver can understand what other drivers are doing, and predict what they will do. Through a common social agreement that we will all follow the same rules of the road, we create the opportunity to have a safe means to quickly get around. When this agreement is broken, crashes happen or there is personal conflict between vehicle operators, anger, frustration, and so forth.

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Going through a red light will not get you there any faster because the next one will catch you. Speeding and weaving in and out of traffic may grant you an extra minute, at best. Passing a cyclist safely and courteously will cost you approximately five seconds, at most. So why the impatience? Why do people risk their lives and the lives of others every day for that extra 2 seconds? Since I don’t have time to get into the philosophy and analysis of modern American culture and the influences of our time that contribute to common social-psychological phenomenon; I will simply suggest that people are not thinking. They are reacting in a habitual autopilot. If this sounds familiar, relax; life’s too short to be so impatient.

Because US citizens use bicycles for about 1% of their trips, both motorists and cyclists have a common problem of ignorance and lack of experience. Many simply do not know the rights and responsibilities of bicyclists.

The laws of all 50 States clearly state that bicyclists have the same rights and responsibilities on the roadway. The reason for this is that there are 4 things that keep bicyclists safe:

1. Being alert
2. Being assertive (not to be confused with aggressive)
3. Being visible
4. And being predictable

Consider the last two. In order to be visible and predictable, bicyclists must follow the same rules of the road. We know from research, statistics and experience that bicyclists fare best when they act as and are treated as vehicles of the roadway, as counter-intuitive as this may be for some. By doing so, it is safer for cyclists and motorists.

Just like any other, bicyclists must obey speed placement. This is why properly riding cyclists are on the right side of the road with slower moving traffic. Cyclists must ride with the flow of traffic. Cyclists have the right to any lane when it is occupied by that cyclist, on a first come, first served basis. Cyclists must yield and signal when changing lanes and yield when entering from a lesser roadway. Cyclists must obey traffic control devices.

These things are all the law. They are the law for all roadway users. The only differences are that bicyclists are easier to miss and often slower than other traffic and must behave as a slower vehicle, just like a tractor, horse, or car with hazards on, moving slowly for whatever reason. What is often suggested, understandably because many people in the States are not familiar enough with traffic law, traffic theory, or crash statistics; is “why don’t cyclists ride on the sidewalk or in the gutter, rather than on the road?”

Sidewalk riding is illegal in many parts of the country. It endangers pedestrians. It does not allow for cyclists to be visible or predicable. Motorists don’t expect anyone to be traveling at a speed much greater than a pedestrian on the sidewalk and hence can not properly look for a cyclist or see one when turning. Left turns by the motorist in front of the cyclist are 13% of all car-bike collisions, holding the number 2 spot for causes of car-bike collision. Right turns, by the motorist, in front of the cyclist, share the number three spot with cyclists turning left from the right side of the road, at 11%.

As far as the gutters, bike lanes, and average traffic lanes go; cyclists must be in the right third of the right-most lane serving their destination. If they are in the gutter, they blend in with sidewalk traffic and become invisible. There is nowhere to turn off, in an emergency, in the gutter. Many cities have crowned streets, putting dangerous debris in the gutter. Motorists do not slow down or acknowledge the cyclist when he is in the gutter, which is the most important and final point of my text here.

For motorists to safely interact with cyclists, it only takes an extra 5 seconds. When you approach a cyclist, slow down a bit. Check the adjacent lane to your left. If it is safe to pass without speeding up or being reckless, pass the cyclist with at least 3 feet of distance (In Albuquerque, NM, the law is 5 feet). There are times when you must not pass at all; such as around blind corners and at intersections. It is at these times that an experienced cyclist will look, signal, and “take the lane.” This means they will place themselves in the center or left third of the lane to prevent any passing or potential right turns when it is absolutely not safe to do so. This makes it safer for motorists and cyclists by preventing common motorist errors. This also includes bike lanes, which is a major reason why the ordinance, in Albuquerque, prohibiting cyclists from leaving adjacent facilities was taken out.

Does any of this mean that all cyclists are experienced and know the rules of the road? No. Do all motorists obey or know all rules of the road? Definitely not. People who are driving badly are bad drivers, whether on a bike or in a car. Trying to generalize about driving habits based on choice of vehicle type is absurd. If someone drives badly, it has very little to do with what is under their butt. The statistics show this. According to the NHTSA, motorist/pedal-cyclist fault is split about 50-50. These are the laws and by following them we can all use the road without frustration and, hopefully, fewer fatalities.

Finally, don’t think of it so much as cyclists and motorists. There are not two separate species of hominids. All we are talking about is human beings operating different kinds of vehicles. To get angry at a cyclist for being a cyclist, or vise versa, is like getting angry at someone who prefers Adidas to Converse. In the same way, a person doesn’t walk differently in different shoes, so too, a person drives their bike, just as they would a car. There are over 6 million car crashes and over 40,000 motorist fatalities every year in the states. Between 600 and 900 cyclists die every year from crashes. So please, chill out.

Now that you know, be cool, drive smooth, and have a good day. There’s no need to rush, to risk it all, or to get angry. Life is too short to be impatient and frustrated for two or more hours of your day.


Alan F

March 23, 2010 at 3:00 AM
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Let’s all simply accept that every subset of the human race has to suffer a proportion of bigoted, hot-headed and ego-centric folks, who think that the world and everything in it was constructed solely for their own convenience. Cyclists and drivers are but 2 of such subsets, so obviously there are going to be some of those selfish woodentops in each of the 2 groups. Ok, now that’s settled, we can discount all the foregoing pointless and unhelpful remarks along the lines of “I see cyclists every day who run red lights and don’t obey traffic laws” or “I’m ticked off by jerks in cars who cut me off and change lanes without signalling”. Yes. Agreed. We all do. Every day. As a driver. As a cyclist. Whichever. But using evidence gathered about a minority as ammunition in an argument against the correctly-behaved group is disingenuous and crass, and does nothing to make the situation better for cyclist or motorist.


Alan F

March 23, 2010 at 3:37 AM
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@Bike Pirate:

Excellent analysis of the situation, perfectly put. What a shame that only a tiny percentage of the region’s road-users will get to see it.

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I intended to put this in my last post, but forgot!


heads up

March 23, 2010 at 10:29 AM
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I think every cyclist should ride with their assault rifle over their shoulder.
That should be ample warning to negligent drivers.

Seriously, a woman-reporter in NZ just wrote an article about her 5 yr. bike to work where drivers are so rude and abusive she was forced to ride the sideWALK. In that time she’s never hit or bumped a single pedestrian even in “traffic”.
Seems simple to me. Put the cell phone away, stop jacking with the GPS or radio, stop craning your neck to see something that is NOT in front of you and stay awake – OR just get the hell off the road.

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Not to threaten, but to inform – the average of gun ownership in Texas (for example) is now 3.2 guns per person and concealed carry increases daily, some of these people are cyclists. ;)


Joe Mizereck

March 23, 2010 at 4:14 PM
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I commend Mayor Richard Berry for stepping up to the plate in the interest of helping to save cyclists’ lives in Albuquerque. We should all agree that reducing the loss of life is a goal we can all get behind.

In reading the comments above I would have been shocked to not have read the negative talk from and about both cyclists and motorists. It’s a national discussion and there are a lot of people saying a lot of stuff about scofflaws on both sides. But the cities and communities that are making the greatest progress are those that have risen above the noise and beyond the negativism and are focusing their thoughts and actions on saving lives.

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Indeed, changing motorist behavior will save lives, but it is also important to understand that changing cyclist behavior is where we can make the greatest impact on cyclist safety because cyclists, not motorists have a very strong personal interest in modifying their behavior to be visible and predicable…the keys to safe cycling. Bottom line, cyclists can solve a majority of their own problems by riding visibly and predictably. Unfortunately, we have scofflaws on both sides and the key is to lay down the rules for all parties to follow, make sure the parties know the rules and then enforce them…hold people accountable…including cyclists.

So much of the noise surrounding cycling safety issues are focused on the actions of the few motorists and cyclists who just don’t get it. They don’t care about their own safety let alone others’ safety. We argue endlessly about the actions of these few scofflaws. And while we argue people are getting hurt and killed. Moms and dads and brothers and sisters and just good people are losing their lives because we cannot get beyond the negative stuff that suffocates progress. We cannot focus our attention on taking reasonable steps to provide “clear standards for behavior and ultimately safer roads for drivers, runners, cyclists, pedestrians and all others.” We have to push aside all the meaningless noise, roll up our sleeves and do whatever we can to give vulnerable road users greater protection. And at the same time we need to let vulnerable road users know that they have rules to follow as well…and they too will be held accountable.

I am hopeful that Mayor Berry has the courage and the stamina to get past this early flak so he can help your fine city become an even better city, an even better community for all residents and travelers, no matter the means. The good news is he’s at the plate. The great news will be when the residents of Albuquerque stand beside him and help him swing the bat.

Make it happen Albuquerque…there’s too much at stake.

Joe Mizereck
joe@3feetplease.com


richard

March 23, 2010 at 9:00 PM
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Last year I lost a friend to a horrible bicycling accident when he was killed.
Had he signaled properly this accident may never have occurred.

Why turning signals are not a requirement for all bikes, I’ll never understand.
I purchased mine at safetybikesignals.com.


Lawrence

March 24, 2010 at 9:58 AM
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I rode bikes a lot when I was younger — before a serious back injury I suffered in an auto collision.

I too believe cyclists have an obligation to ride safely and obey traffic laws, if for no other reason than to not give angry drivers ammunition. I was nearly knocked over in the crosswalk at Yael and Las Lomas by a guy on a ten-speed who blew through the stop sign, and I did not appreciate it.

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But as bad as some cyclists are, who usually loses when it is bike vs. auto? This article was rather fortuitious; just Monday another cyclist was killed. In this case, a driver on Paseo del Norte (not impaired as far as anyone knows) “lost control of her vehicle” and exited the highway, going through the fence and killing a cyclist on the bike path!

I have been driving since 1976 – how does one, when sober, just “lose control” of a car? What is the worst that would happen if a cyclist lost control of their bike?


richard

March 24, 2010 at 9:18 PM
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Last year I lost a friend to a horrible bicycling accident when he was killed.
Had he signaled properly this accident may never have occurred.

Why turning signals are not a requirement for all bikes, I’ll never understand.
I purchased mine at safetybikesignals.com.


Bob

March 26, 2010 at 11:12 AM
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Here is a study that says 90% of accidents are caused by the car:
http://freakonomics.blogs.nytimes.com/2009/08/28/who-causes-cyclists-deaths/

So much for Juan Carlo Holmes argument, at a mimimum he should say the statistics range from “10% to 90% of all wrecks between a bicycle and a driver are the fault of the person riding the bike”. Obviously he is just using selective statistics as well as selective vision, and to me has 0% credibility.


Juan Carlos Holmes

April 19, 2010 at 1:14 PM
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I know it’s a month later, but I just found Bob’s reply;

Did you actually click the link in that story that claims it goes to a study showing this? Because, um… it doesn’t.

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Seriously, the blog you cite claims that there is a study to this effect, then links to… another blog.

In fairness, if you search that blog, the doctor who wrote it does actually address the issue on his site. After much searching, the study does exist. Of course, it only addresses cycling in Toronto, where safety laws are completely different. It then goes on to compare it to various European countries… where, again, safety laws are entirely different. The US is never addressed once. So this is relevant how?

I did once find someone making a similar claim to yours, saying that 85% of accidents were the fault of drivers. They then linked to a study that not only proved them wrong, but only applied to the island of Manhattan, where traffic patterns are, shall we say, unique. I finally figured out that the way they came to the 85% figure was to count bicyclists AND pedestrians together. Eliminate pedestrians, and the at-fault rate for drivers in Manhattan fell to just under 30%… which actually says that there is a frighteningly large danger to pedestrians there.

Bob, if you’re going to talk about selective statistics, you might want to do it with someone who hasn’t spent years on this issue, trying to make things safer on everyone. What happens when you do that is you get caught for doing exactly what you tried to accuse me of.

That being said, I do have to thank you for one thing; Doctor Cavacuiti (the aforementioned Canadian) has an excellent bicycle safety site, and proposes a lot of very good measures that I think have proven effectiveness, and while not all of them are applicable to a city design as haphazard as ours, most of them can easily be adopted to increase the safety and well-being of everyone.

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