Lobo Athletics pushes for viral social media videos
Jaden McKelvey-Francis | August 17In complementing the recent push for investment into certain capital projects and fan-forward programs, the University of New Mexico Athletics Department has also had a focus on creating more promotional and social media content. On Aug. 4, to announce that kids under 12 would now get free admission into football games with the purchase of an adult single game general ticket, the New Mexico Lobos released a video that went viral, with over half a million views on X alone. The video parodies an episode from the television show “The Office”, named “Scott's Tots,” with Head Football Coach Jason Eck experiencing a humorous miscommunication with Director of Athletics Fernando Lovo. As a result, Eck ends up promising free tuition to a classroom of elementary school students instead of free tickets to a football game.


















