Buy ‘Lobo’ sell high: ‘80s ad manager recounts history of ads at the Daily Lobo
Addison Fulton | April 28Troy McCasland was the ad manager for the Daily Lobo in 1985. He began his work in ad sales in 1981, and immediately became fond of the Daily Lobo as a community. “It was a fraternity, it was a business organization, it was an education,” McCasland said. “It was like everything all wrapped up into one. It was truly the best part of my whole time at UNM.” McCasland was fascinated by the vast archives of old Daily Lobo issues and the rich history of the newspaper. He recalled seeing Lobo coverage of anti-Vietnam protests when National Guardsmen struck students with bayonets.
















