Is ‘Lobo Wrapped’ cool or cruel? It’s certainly unusual
While students look forward to their Spotify Wrapped each year, the newly unveiled Lobo Wrapped feature has brought about mixed feelings among students. The feature places students in categories, similar to Spotify Wrapped. Some felt the Wrapped understood and validated their existence and habits, while others felt called out and ashamed. Lobo Wrapped was intended as a personalization and accountability tool, presenting students with a summary of all the activities undertaken using their LoboID, such as accessing on-campus libraries, the gym, and even where and how often they use their meal swipes. Access is also analyzed based on time of day and relative frequency and employs algorithmic analyses of possible driving factors for student choices.
















