UNM grad begins business career at Cheba Hut
Justin Garcia | July 31The lunch rush has come and gone at Chēba Hut. Its employees shuffle around cleaning tables and helping customers. Isaac Montoya is working the register. As a Pink Floyd song reaches its climax, Montoya finishes inputting a customer’s order, a French Dip sandwich named after a strand of weed, the AK-47. As the customer heads towards his table, he’s wearing a smile he didn’t have when he came in. Montoya is a graduate of the Anderson School of Management at the University of New Mexico, and the franchise owner of the Albuquerque Chēba Hut.




















