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Self-employed students build analytics startup

Two UNM students have decided to bring their expertise into the world of independent software development.

Forrest Shiloff, a junior business major, and Jeffery Gordon, a computer science grad student, are the heads of dataCloud LLC, a UNM-based software company startup with promising services and a bold vision. Shiloff is head of marketing; Gordon is the founder of the company.

“What it comes down to is that this is a new realm of space within cyber-physical security,” Shiloff said.

dataCloud is a “big data” analytics company that produces information in pseudo real-time, Shiloff said, meaning that while the data are produced at a high rate, there is still one- to two-second delay.

“You’re not getting the data in real-time, but you’re getting it close enough,” Shiloff said, “and for a lot of (companies), they aspire just to have that.”

dataCloud caters to a variety of clients and has associates of the company making connections even in South America. The startup is also working with a local company to develop a product for the software market.

“There are four major issues that sit inside of the 'Internet of Things' space,” Gordon said. “There’s cyber-physical security, data analytics, data monetization and infrastructure that encapsulates the other three, and with ongoing services with dataCloud we can provide all four of those services.”

Gordon worked for Sandia National Labs and the Air Force Research Laboratory before he founded dataCloud.

“I did not want to work for someone the rest of my life,” Gordon said, “I’ve never liked giving my ideas to people and letting them make money off of them. Those were things I want to do; I want to make money off of my own ideas.”

Gordon said data analytics is an underdeveloped market, but a very important one due to their ability to process information on how a business works, which is where the idea of dataCloud came from.

“We don’t have a standard for how analytics are delivered,” Gordon said, “that’s what we want dataCloud to be: the standard for how to deliver analytics to us and our clients.”

dataCloud seeks to create uniformity in how data analytics are understood because of the lack of uniformity present in the market, he said.

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“Jeffery approached me with this idea and I thought it was completely revolutionary,” Shiloff said, “I saw an immense amount of ways to apply this to everything, that’s what really got me into it. Also, working for people didn’t cut out for me.”

Currently the company is working with a variety of clients and partners including Amazon Web Services and the American Association for Cancer Research.

“(dataCloud) really got me thinking, ‘what can we do with this?’” Shiloff said, “What I think about with a degree is ‘where is the world going to be five years from now?’ and this right here is where the world is going to be five years from now.”

Fin Martinez is a freelance reporter for the Daily Lobo. He can be reached at news@dailylobo.com or on Twitter @Fin Martinez

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