Not everyone who watched the Super Bowl tuned in to see how Terrell Owens would play, or who would be the first person to call the Patriots a dynasty, or were part of a select few praying for a wardrobe malfunction from Paul McCartney.
Most of us tuned in to see this year's crop of commercials.
At $2.4 million, the highest amount ever paid for a 30-second spot during the Super Bowl, old standards such as Budweiser, McDonald's and Pepsi paraded around to once again convince viewers the game wouldn't be complete without any of their products.
With that kind of dough being dropped on one commercial, humble fans expect the best.
What we were treated to, unfortunately, was a parade of tame commercials.
Of the 59 commercials aired during the Super Bowl, only two were worthy of a laugh.
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The first was the Bud Light spot after kickoff. A skydiver suddenly finds himself alone on an airplane as the pilot and the rest of the crew jump out to catch a falling six pack.
The other was the FedEx commercial in which Burt Reynolds and a brown bear go through the motions of the 10 themes most common in Super Bowl commercials. It was clever.
Several celebrities, such as P. Diddy, Dennis Rodman, Cedric the Entertainer and others in desperate need for career boosts, came out to pimp products this year.
There once was a time when seeing a recognizable face in a commercial was exciting. Now it's just sad.
The most pathetic was LeBron James in a Bubblicious Bubble Gum commercial, which makes you wonder how many packs of gum one must sell to make back the $2.4 million as well as repair this mark on James' previously amazing reputation.
Doesn't anyone remember how cool it was to see Michael Jordan in McDonald's commercials?
My favorite, the most surprising celebrity endorsement, came from rapper Hammer.
Hammer openly made fun of his fall into obscurity in a Frito Lay commercial where children retrieve forgotten objects from over a neighborhood fence. At the end of the commercial, the kids throw Hammer back.
Obviously they've never seen the "2 Legit 2 Quit" music video.
One of the reasons for the tame offering this year was the sponsors' absolute fear of putting anything offensive into their commercials.
The only company that tried to push the envelope was GoDaddy.com, a Web domain registration site that offered up a sexy girl testifying before a Congress-like committee and making fun of prude advertisements.
Even though GoDaddy.com paid for two spots in the game, the NFL pulled their second ad after the first one was broadcast.
Bad move, NFL.
Overall, the commercials weren't very clever, cramming far too many monkeys and B-list celebrities into 30-second spots.
It also seemed like there was an increased number of advertisements for light beer and diet sodas, bringing me to the conclusion that this year's offerings were just as bland as the products they're selling.
