New Mexico United and Meow Wolf are taking their relationship to another level.
The first-year soccer club will host "Meow Wolf Night" in collaboration with the Santa Fe-based art collective on August 3 at Isotopes Park. The event, a fusion of sport and art declared as unprecedented by club president and CEO Peter Trevisani, will kick off at 7:30 p.m.
“We knew from the beginning that bringing together art and soccer specific stadium sport in this way was uncharted territory, but now we are putting it into practice and laying a roadmap for other teams to follow,” Trevisani said in a press release. “Fans will have so much to take in on this night, it will be a truly unique experience.”
Attendees are welcome to make an appearance decorated in costume, and the first 2500 fans dressed in full costume will receive a limited-edition Meow Wolf and New Mexico United flag. NMU will be facing off against fellow expansion side Austin Bold FC, who currently sit just above New Mexico at fourth place in the USL Championship Western Conference.
While attendees wait in line, Meow Wolf artists will engage in live painting, dance performances, stilt-walking and other types of performance art. According to Meow Wolf, artist-designed panels will also be on display within Isotopes Park, which are part of NM United, the City of Albuquerque, We are This City, and Meow Wolf’s United By Paint project.
During the game, the National Anthem will be performed by Carlos Medina, Meow Wolf’s first recording artist. He is a mariachi singer who sings about the lessons he’s learned in Northern New Mexico. During half time, Medina will also host a costume contest for the fans who came dressed up to the park. Participants will be able to compete for prizes. Snaggy, Meow Wolf’s mascot, will also make appearances throughout the night.
According to Meow Wolf, the partnership between New Mexico’s professional soccer team, NM United, and the Santa Fe based art collective, Meow Wolf, is unique in the sports world, and it represents the artisan culture prevalent in New Mexico. For more information about NM United’s Meow Wolf Night, people can visit https://tickets.newmexicoutd.com/tickets/331345?tc=hm
New Mexico prevailed over Austin in their inaugural meeting 3-1 on May 25.
Andrew Gunn contributed to this story.
Luisa Pennington is the Culture Editor of the Daily Lobo. She can be contacted at firstname.lastname@example.org or on Twitter @_luisapennington_.