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Aggressive tactics used to increase enrollment numbers

Editor,

Vice President for Enrollment Management Carmen Alvarez Brown is a cancer to the University.

Last week she sent an e-mail to seniors welcoming us to the University and thanking us for the confidence we placed in UNM. This e-mail also informed seniors that LOBO Trax “is an outstanding resource available to you to determine if courses that interest you work in your degree program.” Unfortunately, this is standard performance for Brown.

Last spring I was a telecounselor. My job was to call new admits and answer their UNM questions.

Carmen yelled at us because enrollment rates were down. She remedied the situation by having us call students who received their rejection letter, the parents of deceased children, students who we had already called more than six times and students who were no longer on track to graduate high school.

This made people mad. I know; they told me. When a bad economy forced people to go back to school, she said it was because of our aggressive call campaigns.

How will she spin this fiasco? Maybe, “I’m pleased with the increase in graduation rates. I chalk it up to our aggressive e-mail campaign that made seniors feel welcome.”

Casey Echternacht
UNM student

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