OPINION: How to pull off a successful ‘soft launch’
Sierra Martinez | February 6With Valentine's Day approaching, ‘tis the season to “soft launch” your new partner. If you’re wondering what a soft launch is, think back to every cryptic Instagram story of two people holding hands with no tagged account to be found — those were soft launches. One of the most appealing parts of a soft launch is the mystery. Why would you announce your new relationship with a picture of their face and a tagged account when you could keep people guessing, turning your followers into the Pepe Silvia meme? If you’re looking to execute a flawless soft launch, look no further. These tips will have your entire social media network chomping at the bit to find out who could be attached to the other hand in the photo.