Nevaeh Lucero’s two years as advertising manager for the Daily Lobo comes to a bittersweet ending as she graduates with the spring class of 2025 after just two years at the University of New Mexico. As she reflected on her memories with the Daily Lobo, she shared some of her accomplishments that were made possible from working with the student news publication.
In 2023, Lucero graduated from the College & Career High School with five associate's degrees: pre-law, liberal arts, sociology, criminology and applied science in integrated studies. This made it possible for her to more quickly complete her bachelor’s degree in instructional technology & training.
In her time at UNM, Lucero took a variety of subjects, including ceramics, communications and business marketing, all of which have influenced her passion to pursue commercial real estate after graduating college. She said she is often very critical of her own work, and her mother always reminds her to appreciate the things she has already accomplished.
“She’s been just so, so supportive of everything that I do,” Lucero said.
Lucero has been an entrepreneur since she was 13 years old. She sold her own baked goods and even started selling her own origami creations online. She said growing up as an only child really shaped her independent mindset.
“If I want something, I have to do it myself,” Lucero said.
Lucero said one of her most memorable experiences at the Daily Lobo was being offered a job by a local news publication while she was working for the Daily Lobo. She remembers being conflicted between accepting the “bigger” offer and staying dedicated to her advertising team and clients. However, she is grateful she stayed because she was able to learn more about management and sales.
Before being appointed to her role as the advertising manager for the Daily Lobo, Lucero also worked as a campus representative and local representative, where she was responsible for reaching out to clients located either within UNM campuses or local businesses. She said that just one month after starting with the Daily Lobo, she applied for the advertising manager role but was not offered the position.
“But I still was able to gain that experience and go through the interview process and get an idea of things,” Lucero said.
After later being promoted to advertising manager, her sales and communication skills improved, Lucero said. This is most likely because she was now teaching other advertising representatives, which helped her learn a lot in the process, she said.
Lucero said, her favorite thing to do in the office is to engage with everyone in the advertising staff.
“I like annoying them,” Lucero said. “If I can get a smile or laugh out of them, I’m good.”
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She said that leaving her team behind has been tough because she feels as if she's only just begun getting close to them.
When Lucero graduates, she will spend her first free summer in years taking her Professional Service Industries test, with the goal of eventually going into commercial real estate.
She said she is “excited to use the relationship-building skills and sales tactics” she gained from her time spent working at the Daily Lobo to help her excel in commercial real estate.
Lexis Lovato is a freelance reporter with the Daily Lobo. She can be reached at culture@dailylobo.com or on X @lovatolexis
