Cherry Reel lives on to spotlight student filmmakers
Shelby Kleinhans | November 19After a 15-minute countdown to the live premiere on the YouTube channel for the Southwest Film Center (SWFC), the Cherry Reel Film Festival premiered after 7 p.m. on Oct. 14 to a group of over 100 participants. As a precursor to the main event, panelists from IATSE Local 480 — the New Mexico branch of SAG-AFTRA — and New Mexico Women in Film gave advice and provided networking opportunities to students in a series of Zoom sessions. The nine-year-long Lobo cinema tradition was made possible by staff at the film center who crafted a social media strategy to maintain student engagement up until the festival, despite the physical challenges presented by COVID-19.



















