EDITORIAL: Rainbows are disappearing amidst broad unsafety for Queer folk
Maddie Pukite | June 11It’s that time of the year again: you walk into just about any convenience store and are flooded by a plethora of temporary rainbow branding. Except, has it? As you walk around Target and Walmart, or scroll on Twitter, there certainly seems to be less rainbows. During the month of June, companies often participate in rainbow capitalism.They change their branding to rainbow gradient or sell pride-themed products to attract more business, but in most cases, they end their allyship there. The companies sometimes even simultaneously donate to anti-Queer organizations. Throughout the years, I have argued against the practice because it is a half-hearted attempt at allyship rooted in profit. This year – amidst the growing anti-Trans and Queer legislation introduced and 72 anti-LGBTQ laws passed in 2023, according to the American Civil Liberties Union. Rainbow capitalism — or lack thereof — feels a little different.




















