Jonathan Rodriguez

Local business Pop Fizz earns national attention

The local paleteria shop Pop Fizz has been featured as one of the 16 businesses across the US in the Food Network’s article highlighting “The Coolest Ice Pop Shops from Coast to Coast.” “We are honored that our hard work has allowed us to not only support ourselves but be recognized on a regional and national level,” said co-owner Carlos Alvarez. Pop Fizz is a family owned business that is run and operated by brothers Carlos and Lorenzo Alvarez, alongside their father Rafael who opened the paleteria shop located in the heart of the South Valley on Bridge Boulevard and 4th Street.